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Starbucks Buys La Boulange for $100 Million

Ben Lauzier

June 6, 2012


Now that Starbucks has purchased La Boulange, the plan is to help expand it in two ways. First, they’re going to take it from a local chain of 20 to a national chain with up to 400 locations. Second, Pascal Rigo, La Boulange’s owner will bring their branded breads, pastries, cookies, and sandwiches to Starbucks’ American locations – nearly 13,000 at last count. This isn’t supposed to have a noticeable impact on the San Francisco La Boulange shops you love. But the real question is whether they can scale the baking across the country without a drop-off in quality.

While it’s a good sign that Rigo was able to expand across the city from his original shop on Pine Street (opened in 1999; he lived with his family above the store for nine years) in just over a decade, going nationwide is a big task. But, Starbucks is hoping their reach and resources will do the trick. Pastries and coffee are an excellent pairing, so hopefully, they can pull this off.




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