July 16th, 2012, was the day that Cater2.me launched in the Big Apple. After feeding nearly 1 million meals to top companies in the Bay Area, we were excited to bring our service to hungry East Coast employees.

Launching an office is similar to trying out a new recipe. There are basic instructions on how you should prep, which ingredients to incorporate, and when to do what. But, as any good cook knows, a dish’s end result very rarely resembles the glossy magazine reference.

That is not necessarily a bad thing. It means that you’ve taken someone else’s formula for a delicious outcome and made it your own. The best recipes are the ones in which you know exactly what needs to be tweaked: tried and true favorites that just get better with each revisit.

We remain actively dedicated to making the Cater2.me experience better and more innovative with every passing week. For now though, we want to take a moment to relish in those first attempts by looking back on the dog-eared pages of our NYC history. So, in honor of Cater2.me New York’s birthday, we bring you a curated collection of our office’s ‘firsts.’

 

First Funny Hat

Thanksgiving turkey hat, a prize given to a staffer for winning Halloween costume contest.

First Tweet

“@mamakitten @LandhausNYC Thanks! We’re really excited to be in the Big Apple as well!”

First Blog Post

“We’re Now Feeding NYC!”

First ‘Official’ Office

40 West 29th Street, in Flatiron.

First Order

Anthi’s Greek Food, delivered to Turn

First Tasting

Tacos from Country Boys

First Press Mention

New York Times article: “Haute Food Delivered to Your Desk”

First Event

Office Heroes!

First NYC Ad Campaign

This 3-part series was installed in subway cars throughout Manhattan.
Cater2.me Ad Campaign

First Office Mascot

Though our inflatable shark, Al Sharkton, has received a great deal of attention, the original office mascot was Manny, our cardboard Rhino.

Cater2.me Office

First Birthday Party

Cater2.me Birthday Party